The 35th International Star for Quality Convention Geneva 2010 is part of the annual program of B.I.D., Business Initiative Directions Awards, designed to recognize the prestige of the outstanding companies, organizations, and businessmen in the business world.

This year, in Geneva, during the International Star for Quality Convention on September 5 and 6, 2010, the Awards will be handed out at the ceremony in the Intercontinental Hotel.

The Ceremony will be attended by companies from 74 countries, together with leaders from different business fields, professionals from the worlds of economics, the arts and corporate image, quality experts, as well as academic personalities and representatives from the diplomatic corps. The event will be covered by reporters, television cameras and photographers for the media.